Monday, September 27, 2010

Ambient public transport/outdoor campaign

For a brand that needs awareness and exclusivity a campaign that creates special spots for people (branded with interest generating content e.g. (who is James Boag?) would be great.

e.g. specially covered seats on trains, custom built park benches or sponsored phone booths...

refer back to blog post on 500 flavours for Avis campaign for more ideas...

Groupons

See what can be done for groupons sites, social clubs etc...

Tuesday, August 24, 2010

Ad for product targetting older consumers

Termites are being disturbed by teens on BMX bikes at the track over their mounds.

[cut to] termites in apartment with soil falling from the ceiling in their lounge room getting angry.

termites get together after dark and move the mound 6 inches so the kid comes a cropper the next day.

cut to product shot.