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Facebook 'like' value...
My ideas book
Wednesday, September 29, 2010
Monday, September 27, 2010
Ambient public transport/outdoor campaign
For a brand that needs awareness and exclusivity a campaign that creates special spots for people (branded with interest generating content e.g. (who is James Boag?) would be great.
e.g. specially covered seats on trains, custom built park benches or sponsored phone booths...
refer back to blog post on 500 flavours for Avis campaign for more ideas...
e.g. specially covered seats on trains, custom built park benches or sponsored phone booths...
refer back to blog post on 500 flavours for Avis campaign for more ideas...
Sunday, August 29, 2010
Saturday, August 28, 2010
Thursday, August 26, 2010
Story teaser by Timberland - use a great snippet to draw them in
The magazine ad told part of an earthkeeper story. Brilliant (fighting wolves). It led to their site..., and etc...
OK homepage (aside from flash)
great long form content
good selection of clips about earthkeepers
OK homepage (aside from flash)
great long form content
good selection of clips about earthkeepers
Tuesday, August 24, 2010
Ad for product targetting older consumers
Termites are being disturbed by teens on BMX bikes at the track over their mounds.
[cut to] termites in apartment with soil falling from the ceiling in their lounge room getting angry.
termites get together after dark and move the mound 6 inches so the kid comes a cropper the next day.
cut to product shot.
[cut to] termites in apartment with soil falling from the ceiling in their lounge room getting angry.
termites get together after dark and move the mound 6 inches so the kid comes a cropper the next day.
cut to product shot.
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